Flock Raises $3.5 Million In Series A Funding Led By The Hartford Strategic Ventures

Funds To Be Used for Market Expansion and Further Development of Flock’s Technology Platform for Small-to-Midsize Businesses

SAN FRANCISCO, September 20, 2017 - Flock, the all-in-one software platform to manage human resources (HR), benefits, and compliance, today announced $3.5 million in Series A financing led by The Hartford with participation from existing investors. The funding will help Flock accelerate market expansion and ongoing development of its leading edge HR and benefits administration platform.

“The funding from The Hartford accelerates our efforts to reduce the administrative burden on employers,” said Flock’s CEO and Founder Raj Singh. “The majority of employers in the U.S. have fewer than 500 employees and they continue to have complex, paper-intensive people processes. Flock’s mission is to eliminate paperwork for employers and provide real, data-backed insights on their workforce and insurance benefits through an integrated software solution.”

The Flock platform supports small-to-midsize employers by connecting insurance carriers, payroll providers, applicant tracking modules, and other crucial systems through the various stages of the employee lifecycle, from hire to retire. Capabilities include onboarding, background checks, people management, benefits enrollment, payroll integration, and off-boarding. The platform also helps brokers compete with new market entrants and new distribution models by equipping them with a value-add technology solution to bring to their customers along with personalized services and industry expertise.

“We are pleased to partner with Flock to bring a strong technology solution to both our distribution partners and small and midsize employers” said The Hartford’s Chief Strategy Officer John Wilcox. “The Hartford continues to invest in our group and voluntary benefits’ capabilities through innovative technology and targeted partnerships designed to enhance the customer experience.”

In the short time since launching the platform in mid-2015, Flock counts as its customers and partners the No.1 insurance broker, the No.1 health insurance carrier, and the No.1 payroll provider in the U.S.

About Flock

Flock is an all-in-one software platform to manage HR, Benefits, and Compliance. No paper, no headaches. Flock provides a paperless and automated system to simplify administrative tasks required to onboard and continuously manage employees. The platform limits risks and liability; and we make it easier for HR and health insurance brokers and agents alike to be the strategic drivers and champions for their business counterparts. Simplify your HR & Benefits, and say hello at:

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Follow us on Twitter at

The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Conn. For additional details, please read The Hartford’s legal notice.

For more information, say hello to:

Jeff DeMattos, Marketing
Tel: 415.851.2350

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